NEWS that the chocolate industry has fared well, despite the global financial crisis, is being reflected in Okehampton, with Browne's Chocolates now enjoying rapid growth.

The business is looking to turn over £0.6 million in this financial year and £2.5 million in 2012, with business now booming since production at the factory re-started in April.

Since reopening, Browne's has secured deals to supply high-end retailers including Waitrose, Tesco, Virgin Atlantic and Harvey Nichols.

The news comes shortly after the company launched a new range products including 'truffle pops' — a decorated truffle on a stick available in four natural flavours — and festive chocolates for Christmas.

Managing director Joe Keohane said: 'A little affordable luxury is often what keeps people going and quality chocolate is a real point of difference for both consumers and retailers. As tastes become more sophisticated smaller companies producing hand-made or artisan products will be in a strong position to offer real flavours and natural ingredients at reasonable prices.

'People see the value in buying high-quality chocolate because of its intense cocoa flavour and not sugar, which is one reason why international brands are in decline. Seeing chocolate as a luxury item and a special treat is key.'