DEVON and Cornwall Police have launched a campaign to help raise awareness of domestic abuse this Christmas.

The police have said that the campaign will highlight the fact that domestic abuse can happen to anyone of any gender, and within groups such as the elderly, the disabled and same sex couples.

Domestic abuse is not just physical but can take many forms, such as intimidation and financial control.

The police campaign to raise awareness of domestic abuse coincides with the festive period when couples spend more time together and more alcohol is consumed.

Det Spt Stephen Parker, Devon and Cornwall Police, said: ‘Domestic abuse is about one person having power and control over another. Abusers can be very subtle, clever and manipulative. They can use intimidation, coercion, threats, blackmail and other tools to control their victims. Abuse isn’t just physical.

‘Devon and Cornwall Police has trained officers who can advise and help domestic abuse victims and we hope this campaign will encourage people to come forward if they are in an abusive relationship. We also work very closely with partner agencies as we understand that people don’t always want to approach police in the first instance.

‘The important thing is that people recognise abuse in any form and that they can take steps to get out of an abusive situation.’

Anyone can contact the victim care unit on 0300 3030 554 where they will be supported through the reporting process.